Illustration | Animation | Strategy
Did you hear that!?
Audible wanted to make some noise around their new fictional audiobook title aimed at younger families. A full visual identity was required to bring the title to life and put it in front of the target audience. Produced as part of D&AD New Blood Awards 2021.
The Characters
These mischevious little letterforms are central to the identity. Wavy textures represent the noises coming from the shed and the unknown nature of who or what is creating them. Bright colours and bold forms make use of the limited space on the cover to engage younger children.
3D
3D figures installed and displayed around the country to celebrate the title’s launch act as ‘photo-magnets’ for young families and are highly shareable on social media. A full bus wrap gives the characters a stage to peek over traffic and demand attention from passers by.
